In a world that is demanding more personalized and relevant marketing, the Internet, perceived to be all that is cutting-edge fairs no better at meeting this demand than does offline print marketing.
According to an eMarketer report, "Behavioral Targeting: Advertising Gets Personal" only 33.8 percent of websites offer relevant and targeted marketing. Direct mail is close behind, according to a recent InfoTrends report, as only 31% of consumers feel their direct mail is personal or relevant.
Consumer demand for relevance is there, and US behaviorally targeted online advertising spending is estimated to meet that demand increasing from 575 million in 2007 to 3.8 billion in 2011.
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